ABOUT
Farasha, meaning ‘butterfly’ in Arabic, originated in 2009 as a traveling pop-up boutique in niche resort markets across the United States. Representing more than 100 designers over the years, Farasha’s primary goal was to provide international and emerging designers with access to new and high-end markets.
In the last five years, Farasha has gone through a metamorphosis, transforming into a fashion consulting company that offers full production services, professional wardrobe styling, brand consulting, and pop-up boutique curation. We bring together the perfect team to develop and execute a strategic action plan, deliver measurable results, and achieve each client's specific fashion and business objectives.
Vanessa Di Palma Wright
Owner and Stylist
Vanessa Di Palma Wright is a seasoned stylist whose passion is to encourage women to utilize fashion as a form of expression, and to feel not just stylish, but confident, beautiful, and the best possible version of themselves. Vanessa launched Farasha in 2009 to produce pop-up boutiques in niche resort markets that showcased unique and emerging designers from around the globe. Since then, Farasha has transformed into a full service fashion consulting company, encompassing an array of services that reflect Vanessa’s love of fashion and travel, as well as supporting, lifting up, and connecting women.
After graduating from the University of Utah, Vanessa completed an intensive course on Entrepreneurship and Business Management at the London School of Economics. She also received a Postgraduate Diploma in Organizational Leadership from Saïd Business School at the University of Oxford. Vanessa was born in Montevideo, Uruguay, and today she splits her time between Park City, UT, New York City, NY, and Paris, France, crossing the continents with her husband Jeff and Mazzie the sheepadoodle.
Harly Richards
Project Manager & Stylist
Harly has always had a love for fashion as a means of personal expression and a tool for connecting and creating. Before joining Farasha, her educational and professional background was centered in Supply Chain Management, specifically purchasing, production, and logistics on an international level. This experience honed her ability to take any project from idea to reality in an efficient and organized manner, and continuously find solutions for complex problems. While working with people from all over the world, Harly became passionate about sustainability, and actively seeks to be a part of the positive change towards sustainable practices in the fashion industry. Now a part of the Farasha team, Harly brings her unique combination of skills and passion to every project.
Ali Prentice
Events & Marketing Manager
Ali Prentice moved to Park City in 2015 after graduating from the University of Michigan with a BFA in Art & Design. Drawn to the energy of the mountain landscape, she spent the past decade working with a local outdoor brand, gaining experience across product development, design, marketing, branding, and creative direction. This multidisciplinary background shaped her ability to take ideas from concept to execution while maintaining a strong, cohesive vision.
With a foundation in retail and photography, Ali developed a passion for storytelling and creating meaningful connections between brands and people. Inspired by a shift toward more intentional, in-person connection, she now focuses on marketing and events at Distrikt F, where she produces thoughtfully curated experiences that bring people together through creativity, design, and community.
Ali partners closely with clients to bring their vision to life, combining a detail-oriented, design-forward approach with seamless execution to create memorable, immersive events.
STAY CONNECTED
Check us out on Instagram @farashastyle to get updates on our current projects, upcoming events, and special behind the scenes content.
